When we talk about enterprise collaboration people often think of email, intranets and wikis. But our experience tells us that these tools are not always welcomed with open hands. Old Intranet solutions were pushed down from management and did not cache up. Wiki’s were an attempt where companies tried to give “power” to employees directly, often failed because of usage complexity.

In personal lives, people are increasingly turning away from e-mail as their communication tool towards social networks. Facebook has proven that microblogging in form of status updates, private messages is much easier and attractive when used in our everyday lives.

As modern enterprises move towards decentralised work units with teleworking and employees on the go, it’s time to re-examine how we do business. E-mail is one of the most cited reasons for lost productivity, closely followed by meetings.

While some enterprises are trying to optimise their e-mail usage, others are learning from emerging technologies in consumer markets. Facebook has shown us that next generation of social interaction will come in a form of intelligent news stream of status updates. Receiving highly relevant information from social graphs with ability to comment, share and promote items present highly engaging and personalised experience, which in turn means more interaction and engagement from users. Businesses that embrace this in their DNA will be more agile and have better turn-around time than the competition, that is still using previous generation of tools and processes.